Animoca Brands partners with DDC Enterprise to put BTC treasury to work

Animoca Brands joins a growing list of companies adopting a Bitcoin treasury strategy or expanding their existing Bitcoin reserves.

Web3 company Animoca Brands signed a non-binding memorandum of understanding (MOU) with DayDayCook (DDC) Enterprise, a meal-prep and packaged food company that recently adopted a Bitcoin (BTC) treasury strategy, to manage Animoca’s BTC holdings and generate a yield on those reserves.

Animoca will allocate up to $100 million in BTC as part of the deal, according to a joint announcement from Thursday.

Animoca Brands co-founder and executive chairman Yat Siu told Cointelegraph that DDC Enterprise was chosen in part because of CEO Norma Chu and her ability to cultivate a “substantial non-crypto following,” introducing the asset sector to the general public, which may not have had an interest in crypto otherwise. Siu also said:

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